Simon has been in the industry for 10 years.  Having started as full time assistant with advertising
photographer Frank Herholdt, he went on to assist some of the best photographers of their field
such as Alasdair McLellan, Hamish Brown, Spiros Politis and Mario Sorrenti.

Simon has been shooting his own work for the last 4 years building his client base and his portfolio.
He was nominated in the "Judges Choice" Category 2005 Association of Photographers Awards
and was nominated in the “Life” Category 2008 AOP awards. 

Both nominations led to being exhibited in the subsequent exhibition. In addition to these he has
also been involved with the exhibition ‘Film on Film’ sponsored by Fujifilm and exhibited
at the ‘In-Focus’ exhibition in New York, May 2008. More recently he was included in
the 2009 ‘portrait Awards’ at The National Portrait Gallery London.

Simon is best known for his elaborately staged, surreal scenes that have an edge of mystery surrounding
them. His distinctive colour palette ensures that he is producing work that makes the viewer question
the stage. Simon enjoys working with extending the theory of a "captured moment" to create a moody
and atmospheric image that is constantly changing in the viewers eyes.

Simons clients include Adidas, Channel 4, Orange, One Little Indian records, Sony Ericsson,
Getty Images and Scottish Widows